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Plaza Extra Pokes at Cost-U-Less on Social Media After SNAP Machines Go Offline

St. Thomas 𑁋 Plaza Extra located in Tutu Park Mall took a swipe at Cost-U-Less on social media as news began circulating that shoppers began abandoning their shopping carts once the Snap machines stopped functioning.

Cost-U-Less

Plaza Extra Tutu posted a graphic on it’s Facebook page announcing that they are accepting EBT cards today and are open until 10 p.m. Cost-U-Less, on the other hand, closes its doors at 9 p.m.

November 1st marked the grand reopening of Cost-U-Less on St. Thomas after its location in Market Square East was destroyed by hurricanes Irma and Maria in 2017. Residents began sharing photos online that showed a thick line of shoppers extending well past Caribbean Cinemas and into the parking lot.

Facebook meme

In quarter four — or from November to the end of January — grocery store chains and large retailers often make more money in this quarter than they do for the entire year. Meaning today was a big day for Cost-U-Less and the snafu with SNAP benefits stand to harm it’s holiday profit — however, the loss may not be significant enough to throw off the grocery stores profit margins.


Plaza Extra posted another photo and launched a media sponsored media campaign to capitalize on the opportunity. Social media also managed to add more humor to the news with photoshopped images.

Wendy’s has added an additional location on St. Thomas in Four Winds Plaza and has invested time and capital into social media campaigns to compete with Pizza Hut, KFC and other expanding chains.

Missing out on the November 1st SNAP frenzy likely sent those customers to Plaza Extra, Pricesmart, Pueblo and other grocery stores on island. Shoppers were likely beginning the round of their Thanksgiving shopping before the store’s payment hiccup forced them to abandon their grocery carts and leave the store.

The grocery store is also running the campaign on its Instagram page. Cost-U-Less’ return comes right at the busiest shopping months have arrived and consumers begin spending for the holidays. Plaza 1 – Cost-U-Less 0.